| Abstract: |
India's consumer-driven economy has unleashed a large number of brands in the country. These brands meet top quality standards and requirements that are laid out by national food regulator, Food Safety and Standards Authority of India (FSSAI). Normally, such brands carry a higher price as they have to deliver on multiple benchmarks. However, this has also provided an opportunity for many unscrupulous players to either produce cheap products or indulge in counterfeiting. Such is the greed for money that those indulging in food adulteration knowingly refuse to see its unabashed disregard for human life. |
